Yvonne Mascorro Circulation Director
SNI Employee of the Month
From Leonard Woolsey
Yvonne Mascorro is no stranger to most of us in Southern Newspapers. As circulation director for the Daily News, she oftentimes finds herself reaching out to other Southern properties to help them improve. Rates, staffing, or even the procedures for closing newspapers circulation month-end are all areas she regularly contributes.
Her specialty, though, is one other newspapers are always interested in. It is her keen sense of promotions and marketing. A self-taught student of the field, she is continuously reading and sharing ideas in Galveston and other Southern newspapers.
"Yvonne is one of those rare people who can think well with both sides of her brain,” said Leonard Woolsey, publisher of The Daily News. “She is highly curious about what makes a subscriber react and respond, but also comfortable with an Excel spreadsheet. I’m proud she is on Southern’s team."