Joanna Bartonek joined the New Braunfels Herald-Zeitung graphics department in August 2018, bringing almost two decades of experience with the San Antonio Express-News.
Since then, she has designed hundreds of creative, eye-catching ads as well as promotional materials, logos and parade floats, Publisher Neice Bell said.
But she hasn’t stopped there.
She has cross-trained for every aspect of the graphics department, from laying out comics and classified pages to maintaining advertising archives.
In addition, she has done page layout for special sections and pages that previously would have been done by the Herald-Zeitung editorial staff, so that they could concentrate on the core product.
Joanna has also taken on management of Facebook ad promotions and assisted the circulation department with growing the paper’s subscriber base through online promotions.
She has also jumped in to help out the accounting department by doing daily deposits and helps keep things organized, Bell said.
“Joanna is extremely creative and puts it to good use whenever we need to decorate for an event,” Bell said. “She is always looking for more ways to help out in whatever department needs it, and her quick-witted, fun personality and hard-working attitude set a great example for her coworkers.
“We are lucky to have her on our team.”